Talking About Yourself… to Yourself? Cater Content for Your Ideal Clients.


Picture of Laura Paisley Beck

Laura Paisley Beck

Freelance Content Creator

You’re an awesome entrepreneur! It’s easy to write pages of website content and long blog posts about yourself. Instead of looking in the mirror, take a good look at your ideal clients. How are you showing them, in a short read, how you solve their problems? Take it from this content creator with award-winning sales experience, your clients want to see themselves in your marketing messages.

What’s Their Pain?

Sure, it’s important to communicate your expertise and achievements. You’re not selling to yourself. You’re selling to decision-makers with:

  • Issues recognized by your organization like no other
  • Problems addressed specifically by your solutions
  • Obstacles for which you help them overcome

Tell the real life success stories of how you solve your ideal clients’ problems and they will choose you.

Example: SET High recognizes that many intelligent high schoolers interested in STEM need a sense of belonging and personalized learning on a safe, inclusive campus. Since we’ve been working together, they’ve received increased enrollment with their ideal students.

Positive Second Hand Emotion

Copy that taps into the emotions and aspirations of your ideal clients compels them to take action. When clients feel how you make their world a better place, they will choose you. Powerful storytelling ignites the spark that drives clients to sign up for a service, support a cause, or make a purchase.

Example: In the early 2000’s, restaurant owners called me, ecstatic that they realized record-breaking sales. Customers ordered stacks of desserts to go, something they’d never experienced before. Why? My dessert reviews described in sensual detail how it felt to savor those desserts.

The Ripple-Effect of Positive Impact

How are you creating a positive impact? Chances are your awesome mission inspires your clients and others to do good too. I’m on a mission to help purpose-driven businesses harness the power of well-written content. By leveraging my sales writing superpower, together we can create content that:

  • aligns with your mission and values, 
  • drives client action, and 
  • spreads positive purpose and impact. 

With Wa’am Writes, LLC, you have a partner who builds sustainable success with impactful storytelling and connecting with your ideal clients authentically.

Need a successful content creator to boost your success? Let’s connect!

About Laura Paisley Beck

Laura Paisley Beck sharpened her copywriting skills as a serial entrepreneur and corporate trained salesperson for decades. Her sales and business experience + writing skills = copywriting super powers to help uplift businesses and organizations she believes in. She started Wa’am Writes, LLC to finally live out a happy, healthy, comfortable life as a writer. When she is not writing and networking, Laura enjoys long walks with Janis Pup, dancing, cooking, silent sports outdoors, seeking Wow (Woods or Water) and dreaming of digital nomad life in Portugal. Want a colorful, experienced, successful writer for your content? Schedule time with Laura Paisley Beck today!