Talking About Yourself… to Yourself? Cater Content for Your Ideal Clients.

Hello? Dead cellphone in rocks and sand.

You’re an awesome entrepreneur! It’s easy to write pages of website content and long blog posts about yourself. Instead of looking in the mirror, take a good look at your ideal clients. How are you showing them, in a short read, how you solve their problems? Take it from this content creator with award-winning sales […]

Holding Out For a Hero

Wonder Woman toy in a hero pose.

How confident are you that your business will accomplish your mission? If the question sinks in your stomach like a bowling ball, it’s a good time to revisit the brand, plan, and collaborators around you. If you don’t do it, who will? Granted, you’re not going to save the world overnight, and this enthusiastic content […]

Practice Makes Progress – Quit Aiming For Perfection

Laura Paisley Beck's red Dr Marten boots on a cobblestone street in Portugal with a calcada star.

Perfection – that glimmering mirage out on the horizon. We think we will reach some kind of elated status when we get there, yet it’s forever out of reach. For this reason, to preach perfection, in my humble opinion as a content creator for awesome change-makers, is cruel. What a way to crush our human […]

Reclaiming Your Creative Self Offline

An Altoids tin filled with cut out words, Mod Podge, a cup with paintbrush, and a paper mace rhinoceros covered in word collage.

How often do you unplug? As a freelance writer I stare at the computer screen for hours on end, daily. I broke up the monotony by walking to a coffee shop 30 minutes away or finally taking a shower. It wasn’t enough. You might be working from home, reading this and nodding your head (Oh […]

Falling On My Face

Laura Paisley Beck of Wa’am Writes, LLC, shows off her bloody scraped nose and Pride Goodr sunglasses on her way to writing for more clients.

I literally fell on my face yesterday, walking the dog. Time slowed as I realized my feet flew up in the air behind me instead of landing firmly on the sidewalk. My right hand still firmly gripped the dog leash as my dog, Janis, lunged one more time towards the rabbit and somehow, with both […]

Why Creativity Is Important for Successful Work/Life Balance

Drawing of me stuck in an ice cube and using super powers to melt my way out.

Many business people and solopreneurs are creative, yet over the years in every professional capacity I experienced, co-workers and leaders told me over and over how lucky I was to be creative, followed by a confession that they weren’t. I believe every single human is creative and that we all discover the importance creativity plays […]