Practice Makes Progress – Quit Aiming For Perfection

Laura Paisley Beck's red Dr Marten boots on a cobblestone street in Portugal with a calcada star.

Perfection – that glimmering mirage out on the horizon. We think we will reach some kind of elated status when we get there, yet it’s forever out of reach. For this reason, to preach perfection, in my humble opinion as a content creator for awesome change-makers, is cruel. What a way to crush our human […]

Crazy Little Thing Called Love in Business

Shalicia Johnson of ArrowStar Photography and Laura Paisley Beck of Wa'am Writes at a workshop in Madison, WI.

What does love have to do with business? Nearly everything for entrepreneurs. In a time where hate takes over the daily (and hourly) news, and the holidays remind some people of a long history in which religion was used as a powerful excuse to rewrite origin stories, justify racism and conquer land, we need to […]

4 Main Responsibilities as a Super Writer for Superheroes

A business woman in a cape poses triumphantly with arms raised overlooking a city.

Supporting other businesses that do social good, being a sidekick or a member of a superhero league, is a great place to make big positive change. Successful meaningful change happens with representation, collaboration, determination, and accountability.

Who Would You Rather Hire: ChatGPT, C-3PO, or Data? What’s the Difference?

C-3PO in space.

Star Wars and Star Trek nerds- this blog is for you. Are you still curious about Artificial Intelligence (AI)? Is anyone truly afraid AI will destroy all writer careers? As a busy writer, I myself am quite comfortable with AI writing tools like ChatGPT entering the scene. But if I had my fantasy, which AI […]

Copy vs. Content: What’s the Difference?

A group of startup business owners sit in a cowering space with coffees, deciding on copy and content marketing.

Business owners looking to hire a writer for their marketing needs might be noticing nuanced language in job titles. Do you need a copywriter or content writer? What’s the difference? This question comes up often among clients and writers alike. However, many writers are very particular about the difference between copy and content, so let’s […]

5 Reasons to Blog Every Day for 1 Month

Heart foam art on a cappuccino sits in front of a MacBook Air at a cafe.

Why is it so cringe worthy to market ourselves? As the copy and content writer of Wa’am Writes, LLC, I write multiple blogs a day for various clients. Before writing this blog, I had exactly one blog post on my own website. Today this changes. Here are my 5 reasons to blog every day for […]