Talking About Yourself… to Yourself? Cater Content for Your Ideal Clients.

Hello? Dead cellphone in rocks and sand.

You’re an awesome entrepreneur! It’s easy to write pages of website content and long blog posts about yourself. Instead of looking in the mirror, take a good look at your ideal clients. How are you showing them, in a short read, how you solve their problems? Take it from this content creator with award-winning sales […]

Holding Out For a Hero

Wonder Woman toy in a hero pose.

How confident are you that your business will accomplish your mission? If the question sinks in your stomach like a bowling ball, it’s a good time to revisit the brand, plan, and collaborators around you. If you don’t do it, who will? Granted, you’re not going to save the world overnight, and this enthusiastic content […]

Practice Makes Progress – Quit Aiming For Perfection

Laura Paisley Beck's red Dr Marten boots on a cobblestone street in Portugal with a calcada star.

Perfection – that glimmering mirage out on the horizon. We think we will reach some kind of elated status when we get there, yet it’s forever out of reach. For this reason, to preach perfection, in my humble opinion as a content creator for awesome change-makers, is cruel. What a way to crush our human […]