The Power of One

A peacock made of holiday lights at the Henry Vilas Zoo, Madison, WI.

Confession: I cringe when I hear the saying, “How do you eat an elephant? One bite at a time.” It’s a great way for this social content creator to lose lunch. Focus, however. That we could all hone in. Any lovely little trick or tool to help us turn off the distractions and excuses to […]

Holding Out For a Hero

Wonder Woman toy in a hero pose.

How confident are you that your business will accomplish your mission? If the question sinks in your stomach like a bowling ball, it’s a good time to revisit the brand, plan, and collaborators around you. If you don’t do it, who will? Granted, you’re not going to save the world overnight, and this enthusiastic content […]

Practice Makes Progress – Quit Aiming For Perfection

Laura Paisley Beck's red Dr Marten boots on a cobblestone street in Portugal with a calcada star.

Perfection – that glimmering mirage out on the horizon. We think we will reach some kind of elated status when we get there, yet it’s forever out of reach. For this reason, to preach perfection, in my humble opinion as a content creator for awesome change-makers, is cruel. What a way to crush our human […]

Crazy Little Thing Called Love in Business

Shalicia Johnson of ArrowStar Photography and Laura Paisley Beck of Wa'am Writes at a workshop in Madison, WI.

What does love have to do with business? Nearly everything for entrepreneurs. In a time where hate takes over the daily (and hourly) news, and the holidays remind some people of a long history in which religion was used as a powerful excuse to rewrite origin stories, justify racism and conquer land, we need to […]

3 Reasons Collaboration Works Over Competition

Joanna Johnson, Laura Paisley Beck, and Ashley Slater at an Enrollment Marketing Team party in Portland, OR.

Have you ever noticed how unhealthy competition turns smart people into primal neanderthals? Collaboration wins over competition. Laura Paisley Beck shares personal insight from decades of sales experience.

Reclaiming Your Creative Self Offline

An Altoids tin filled with cut out words, Mod Podge, a cup with paintbrush, and a paper mace rhinoceros covered in word collage.

How often do you unplug? As a freelance writer I stare at the computer screen for hours on end, daily. I broke up the monotony by walking to a coffee shop 30 minutes away or finally taking a shower. It wasn’t enough. You might be working from home, reading this and nodding your head (Oh […]

Falling On My Face

Laura Paisley Beck of Wa’am Writes, LLC, shows off her bloody scraped nose and Pride Goodr sunglasses on her way to writing for more clients.

I literally fell on my face yesterday, walking the dog. Time slowed as I realized my feet flew up in the air behind me instead of landing firmly on the sidewalk. My right hand still firmly gripped the dog leash as my dog, Janis, lunged one more time towards the rabbit and somehow, with both […]