Talking About Yourself… to Yourself? Cater Content for Your Ideal Clients.

Hello? Dead cellphone in rocks and sand.

You’re an awesome entrepreneur! It’s easy to write pages of website content and long blog posts about yourself. Instead of looking in the mirror, take a good look at your ideal clients. How are you showing them, in a short read, how you solve their problems? Take it from this content creator with award-winning sales […]

Holding Out For a Hero

Wonder Woman toy in a hero pose.

How confident are you that your business will accomplish your mission? If the question sinks in your stomach like a bowling ball, it’s a good time to revisit the brand, plan, and collaborators around you. If you don’t do it, who will? Granted, you’re not going to save the world overnight, and this enthusiastic content […]

Practice Makes Progress – Quit Aiming For Perfection

Laura Paisley Beck's red Dr Marten boots on a cobblestone street in Portugal with a calcada star.

Perfection – that glimmering mirage out on the horizon. We think we will reach some kind of elated status when we get there, yet it’s forever out of reach. For this reason, to preach perfection, in my humble opinion as a content creator for awesome change-makers, is cruel. What a way to crush our human […]

7 Benefits of Cultivating Creativity and Curiosity in Business

Laura Paisley Beck creates collaborative content on her iPad with a Magic Pencil.

What makes your business stand out? Solving big problems with new solutions requires creativity and curiosity to out-imagine others. Yet how often does the business suit represent someone about to grab a paint brush? Here are seven benefits for leaders to cultivate creativity and curiosity for business success. 1 – Attract Sustainable Growth Stale doesn’t […]

Pomodoro, Portuguese Rolls, and Purpose for Productivity

Golden brown papas secos Portuguese rolls cool on a rack.

Are you working from home and dealing with daily distractions? Me too. After my mom died, I spent two weeks in Portugal and six weeks in art therapy. Living alone in an apartment overseas helped me mourn and process trauma that coated my brain like putrid silt kicked up from the bottom of a stinky […]

Who Would You Rather Hire: ChatGPT, C-3PO, or Data? What’s the Difference?

C-3PO in space.

Star Wars and Star Trek nerds- this blog is for you. Are you still curious about Artificial Intelligence (AI)? Is anyone truly afraid AI will destroy all writer careers? As a busy writer, I myself am quite comfortable with AI writing tools like ChatGPT entering the scene. But if I had my fantasy, which AI […]

Why Creativity Is Important for Successful Work/Life Balance

Drawing of me stuck in an ice cube and using super powers to melt my way out.

Many business people and solopreneurs are creative, yet over the years in every professional capacity I experienced, co-workers and leaders told me over and over how lucky I was to be creative, followed by a confession that they weren’t. I believe every single human is creative and that we all discover the importance creativity plays […]